Wondershare Filmora, a leading video editing software popular among young creators, has unveiled its inaugural Gen Z Whitepaper, providing an in-depth look at the social and digital behaviours of this generation. Titled “Gen Z in Action,” the whitepaper offers a detailed analysis of how Gen Z engages with social media, content creation, and AI technologies.
The whitepaper, based on a survey of nearly 1,000 Gen Z individuals, including college students and high schoolers from North America, aims to dispel myths about this generation. It highlights their entrepreneurial spirit, dedication to skill development, and innovative use of AI. The findings underscore Gen Z’s unique approach to content creation and their integration of AI as a productivity tool rather than a threat.
Key insights from the whitepaper reveal that Gen Z values practical skills and entrepreneurial ventures over traditional educational paths. This generation is deeply passionate about content creation, viewing it as a means of self-expression, authenticity, and entertainment. They also appreciate the flexible working hours and potential passive income that content creation offers.
The whitepaper points out that Gen Z trusts live content significantly more than pre-recorded material. They perceive live streams as more genuine and influential, especially when it comes to product recommendations from creators. This trust reflects a broader trend of Gen Z favouring real-time engagement over static content.
Moreover, the study reveals Gen Z’s adeptness at using AI in various aspects of their lives. Rather than seeing AI as a job threat, they view it as a valuable tool for enhancing productivity and creativity. This positive outlook on AI aligns with their broader attitude towards technology, which they embrace as an integral part of their creative processes.
Christy, VP of Wondershare, commented on the findings: “In recent decades, social media and content creation have evolved dramatically, thanks to millennials and events like VidCon. Now, we’re entering a new era with Gen Z, who bring a burst of individuality, creativity, and unique storytelling to the digital space. Their approach to self-expression through videos and live streaming is reshaping the social media landscape. At Wondershare, our goal is to empower everyone to share their stories.”
The “Gen Z in Action” whitepaper is available for download, offering valuable insights into the ways this generation is shaping the future of digital media. It reflects Filmora’s commitment to understanding and supporting the creative aspirations of young people in the evolving digital world.
For those interested in exploring the full whitepaper, it can be accessed here.
