Visa, the global digital payments leader, has announced a new strategic partnership with analytics firm Analytic Partners, aimed at helping merchants and brands improve the return on their marketing and advertising investments through advanced data analytics solutions. This collaboration is set to empower businesses by providing AI-driven insights to optimise their brand spend and achieve measurable growth.
In an era where data plays a crucial role in decision-making, businesses face the challenge of turning the vast amount of information at their disposal into actionable insights. Often, companies find that their data is fragmented or does not provide the clear direction needed to enhance business outcomes. This new partnership seeks to address these issues by combining Visa’s extensive consumer spending data with Analytic Partners’ expertise in commercial analytics.
Jeni Mundy, Global Head of Merchant Sales & Acquiring at Visa, highlighted the potential of the partnership: “The volume of data available to merchants can be overwhelming, and if not managed effectively, it’s a missed opportunity for growth. By bringing together our scale and insights with Analytic Partners’ expertise in commercial analytics, we aim to help our clients succeed across their lines of business. We’re excited to deliver enhanced solutions to merchants in the years ahead.”
Initially, the focus of the partnership will be on the US market, with plans for global expansion. As part of the agreement, Visa and Analytic Partners have made exclusivity commitments concerning marketing spend optimisation offerings and services. The goal is to empower merchants and brands to leverage data in a way that drives better decision-making and, ultimately, business growth.
Analytic Partners, known for its deep understanding of commercial decision-making, will play a key role in providing merchants and brands with insights that allow them to enhance customer loyalty and attract new customers. Nancy Smith, CEO of Analytic Partners, noted the benefits of combining their analytics platform with Visa’s insights: “Commercial analytics helps merchants and brands understand which levers to pull to drive growth. This partnership with Visa, given their global presence and understanding of consumer spending, is a major step towards revolutionising commercial intelligence for businesses worldwide.”
By integrating Visa’s consumer spending data with Analytic Partners’ analytics expertise, the collaboration will allow merchants and brands to better assess their marketing strategies, optimise their spend, and improve overall returns on investment. This joint effort reflects a broader trend in the business world, where the integration of AI and data-driven analytics is becoming an essential tool for commercial success.
Visa and Analytic Partners are also planning to develop new analytics solutions that will enable merchants and brands to transform data insights into meaningful and measurable growth opportunities. With Visa’s vast network and commitment to innovation, this partnership is expected to deliver significant benefits to businesses looking to optimise their operations in the coming years. The partnership marks a step forward in providing advanced commercial intelligence to the global business community. To get more information on the solutions offered, please visit Analytic Partners’ Commercial Analytics page.
