Geidea, a leading financial technology provider in the Middle East, Turkey, and Africa (META), has announced a strategic collaboration with tpay, the region’s prominent digital payment connector. Together, the companies aim to transform the digital payment landscape by introducing an integrated payment platform that combines Direct Carrier Billing (DCB), card payments, and e-wallet options. This platform seeks to streamline digital transactions and expand access to digital financial services in key META markets, including Saudi Arabia, Egypt, and the United Arab Emirates.
The collaboration comes amid projected growth in digital payments across the META region, where the market is expected to expand at a compound annual growth rate of 17.7% from 2023 to 2030. By joining forces, Geidea and tpay plan to accelerate this trend, delivering a unified suite of payment options accessible via a single aggregator platform. The integrated service aims to ease the payment experience for merchants while advancing financial inclusion for underserved communities.
Eslam Gaber, Vice President of Commercial at tpay, emphasised the significance of this partnership in achieving the companies’ shared vision. “This partnership represents a significant milestone in our mission to offer merchants a full spectrum of payment options within a single platform,” Gaber said. “By integrating our capabilities, we provide a comprehensive solution that meets the diverse payment needs of merchants, enhancing their ability to serve customers seamlessly.”
The partnership is set to play a pivotal role in tpay’s objective of evolving into a fully integrated payment enabler across the META region. The unified solution will not only simplify digital transactions but will also provide merchants with a flexible payment platform that meets the evolving preferences of today’s customers. This approach supports tpay’s commitment to facilitating digital financial access, which is critical to driving economic growth and inclusion.
With this collaboration, Geidea will incorporate Direct Carrier Billing (DCB) into its already extensive payment network. DCB allows consumers to pay directly through their mobile phone bills, a key method of payment in markets where banking services may be less accessible. This addition aims to further enrich Geidea’s offerings for merchants, who will now be able to accept a wider range of payment methods, improving the purchasing experience for customers.
tpay’s Chief Executive Officer, Isik Uman, highlighted the broader goals of the partnership. “Joining forces with Geidea allows us to complement our existing presence by adding new payment methods that deliver even more value to our merchants. We’re not just expanding our offering; we’re providing a versatile, unified payment solution that drives digital transformation and financial access across META,” he said.
The collaboration is expected to stimulate growth by facilitating merchant acquisition and enabling new opportunities in crucial markets across META. By combining Geidea’s established infrastructure with tpay’s expertise in payment integration, the partnership is positioned to significantly extend the reach of digital financial services.
A Geidea spokesperson added that the addition of DCB to its platform reinforces its dedication to secure and accessible payments. “Integrating Direct Carrier Billing into our payment platform further enriches our offering, ensuring merchants have access to innovative payment solutions that elevate the customer experience. This collaboration underscores our commitment to seamless, secure, and inclusive payments throughout the region.”
The alliance between Geidea and tpay marks a shared commitment to enhancing the digital payments environment across META. As digital payments become increasingly central to everyday commerce, this partnership is poised to support digital transformation, unlock growth opportunities, and drive financial inclusion in the region. Merchants interested in joining the payment revolution or learning more about integrating these solutions can visit tpay’s website.
