Uniswap, the world’s largest decentralised exchange, has announced a $35 million UNI AirDrop as part of its latest initiative for 2025. Revealed on Friday, 24 January, the announcement marks a significant move in the decentralised finance (DeFi) space, aimed at driving user engagement and adoption while coinciding with the rollout of Uniswap Version 4 (V4).
The AirDrop follows the recent success of Jupiter’s record-breaking $630 million JUP token distribution on the Solana blockchain. Jupiter’s campaign saw its market capitalisation soar by 87% to $3.5 billion, underscoring the growing impact of airdrops as a strategy to boost user engagement. By launching its $35 million campaign shortly after, Uniswap aims to position itself at the forefront of DeFi innovation and user rewards.
“We’re thrilled to continue rewarding our community while driving adoption across the DeFi ecosystem,” said Hari Sevugan, a spokesperson from Uniswap Labs. “The success of campaigns like Jupiter’s highlights the transformative power of community engagement. With Uniswap’s $35M AirDrop and the introduction of V4, we aim to take decentralised finance to the next level.”
Uniswap V4, which begins deployment this week, brings a host of enhancements to the platform, including improved efficiency, scalability, and user experience. The new iteration is expected to solidify Uniswap’s position as a leader in the DeFi sector while providing users with a more seamless trading experience.
The timing of the AirDrop is strategically aligned with these developments, reflecting Uniswap’s commitment to fostering growth and innovation in the DeFi space. The company achieved an impressive 102% year-on-year growth in 2024, with this latest move designed to build on that momentum.
The announcement comes at a pivotal moment for the cryptocurrency industry. Former US President Donald Trump has recently proposed an ambitious vision to position the United States as a global leader in blockchain and cryptocurrency. This vision has reignited optimism within the market, inspiring strategic initiatives from key players like Uniswap.
Uniswap’s $35 million UNI AirDrop is being seen as more than just a reward programme—it is a statement of intent to maintain its leadership in shaping the future of decentralised finance. Eligible users can now claim their share by visiting the official Uniswap website, where full details of the process and requirements have been made available.
The wider crypto community has been abuzz following the announcement, with whale investors reportedly accumulating $UNI tokens in response to the campaign. Analysts view the move as a strategic effort to strengthen liquidity and reinforce Uniswap’s position as the go-to platform for DeFi solutions.
The broader context of the AirDrop also reflects the growing significance of well-timed reward initiatives. Jupiter’s recent success demonstrated the potential for such campaigns to generate widespread engagement and market confidence. By building on this momentum, Uniswap is seeking to redefine the standard for community-driven growth in the blockchain ecosystem.
Together with the rollout of Uniswap V4, the $35 million AirDrop signals a bold step forward for the platform, showcasing its dedication to innovation, user rewards, and the advancement of decentralised finance.
